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Your Guide to Chinese Market Entry as a Foreign Brand
Venturing into the Chinese market opens doors to a world brimming with opportunities but also steeped in complexity. For foreign...
Leaf Digital
May 14, 20249 min read
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May holiday: A Surge in Travel with Cautious Spending
During China's May holiday, there was a noticeable increase in both domestic and international travel, reflecting a nation eager to...
Leaf Digital
May 6, 20245 min read
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Strategies for Collaborating with Chinese Retail Distributors
Entering the Chinese retail market is an enticing prospect for any foreign business looking to expand globally. With its vast consumer...
Leaf Digital
May 1, 20245 min read
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Localization and Translation: Creating a Brand Name for Foreign Companies in China
When entering the Chinese market, selecting the right brand name is not just a marketing formality; it is a crucial strategy that can...
Leaf Digital
Apr 22, 20245 min read
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How B2B Events Can Transform Your Business in China
In today's digitally-driven world, marketing in China presents unique challenges for foreign B2B companies. Although these businesses...
Leaf Digital
Apr 12, 20242 min read
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Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
Leaf Digital
Mar 19, 20244 min read
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The End of Traditional Search? The Chinese Use of Social Media Platforms as Search Engines
In China's digital landscape, search behavior has undergone significant transformations. While traditional search engines like Baidu once...
Leaf Digital
Mar 13, 20244 min read
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International Women’s Day in China: Celebrating Women and Consumerism
International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...
Leaf Digital
Mar 6, 20244 min read
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From Cash to Mobile Payment – Skipping the Credit Card Era
The transformation towards a cashless society in China has been unmistakable, as electronic payments have become ubiquitous across the...
Leaf Digital
Mar 1, 20244 min read
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Common Mistakes Foreign Brands Make in China
With its vast consumer base, dynamic economy, and rapidly evolving digital landscape, China presents an enticing opportunity for foreign...
Leaf Digital
Feb 27, 20246 min read
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