Leaf Digital
Understanding the D2C business in China
The Direct-to-Consumer (D2C or DTC) business model, where brands sell products directly to consumers without intermediaries, is...
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Leaf Digital
Jun 175 min read
Post-COVID Consumer Behavior and Opportunities in China's Health and Fitness Market
The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...
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Leaf Digital
Jun 134 min read
China’s Economic Landscape: A Balance of Modest Inflation and Persistent Deflationary Pressures
Discover China's economic landscape in 2024, highlighting inflation and deflation trends and their impact on consumer spending and business.
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Leaf Digital
May 214 min read
China's Shift Towards Sustainable Consumer Behavior
Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.
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Leaf Digital
Mar 194 min read
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
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Leaf Digital
Mar 134 min read
The End of Traditional Search? The Chinese Use of Social Media Platforms as Search Engines
In China's digital landscape, search behavior has undergone significant transformations. While traditional search engines like Baidu once...
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Leaf Digital
Mar 64 min read
International Women’s Day in China: Celebrating Women and Consumerism
International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...
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Leaf Digital
Feb 145 min read
Understanding China's Gen Z: Here’s what marketers need to know
China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...
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Leaf Digital
Feb 84 min read
Building awareness and creating offline visibility through a stylish cup of coffee
Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...
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Leaf Digital
Feb 65 min read
The success of brand collaborations in China
In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...
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Leaf Digital
Nov 29, 20232 min read
The Role of Influencers in B2B Marketing
For foreign B2B brands, navigating the labyrinth of marketing in China poses unique challenges. Marketing and advertising, often...
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