The Direct-to-Consumer (D2C or DTC) business model, where brands sell products directly to consumers without intermediaries, is...

The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...

Discover China's economic landscape in 2024, highlighting inflation and deflation trends and their impact on consumer spending and business.

Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.

In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...

In China's digital landscape, search behavior has undergone significant transformations. While traditional search engines like Baidu once...

International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...

China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...

Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...

In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...

For foreign B2B brands, navigating the labyrinth of marketing in China poses unique challenges. Marketing and advertising, often...