The 2024 618 Shopping Festival, China’s second-largest annual online shopping event, concluded with impressive results, albeit with mixed...

The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...

China is experiencing a significant demographic shift that is reshaping its consumer landscape. As the population ages, the elderly...

Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.

During China's May holiday, there was a noticeable increase in both domestic and international travel, reflecting a nation eager to...

In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...

International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...

With its vast consumer base, dynamic economy, and rapidly evolving digital landscape, China presents an enticing opportunity for foreign...

China's Lunar New Year celebrations in 2024 revealed a remarkable recovery in domestic travel and spending, surpassing pre-pandemic...

China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...

Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...

In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...

When doing business in China, it is important to be aware of all the Chinese national holidays and other important cultural dates. The...