WeChat is a crucial platform in China's digital marketing landscape, boasting over a billion active users. Its extensive reach and...

The Direct-to-Consumer (D2C or DTC) business model, where brands sell products directly to consumers without intermediaries, is...

The 2024 618 Shopping Festival, China’s second-largest annual online shopping event, concluded with impressive results, albeit with mixed...

Discover China's economic landscape in 2024, highlighting inflation and deflation trends and their impact on consumer spending and business.

While first-tier cities like Beijing often capture the spotlight, second-tier cities should be viewed as "first-class opportunities.

China is experiencing a significant demographic shift that is reshaping its consumer landscape. As the population ages, the elderly...

Protecting intellectual property (IP) in China is crucial for businesses looking to expand into this lucrative market. As the world's...

Setting up Social Media Accounts in China involves navigating strict regulations. Learn the necessary steps, requirements, and tips to succe

Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.

Venturing into the Chinese market opens doors to a world brimming with opportunities but also steeped in complexity. For foreign...

Entering the Chinese retail market is an enticing prospect for any foreign business looking to expand globally. With its vast consumer...

When entering the Chinese market, selecting the right brand name is not just a marketing formality; it is a crucial strategy that can...

In today's digitally-driven world, marketing in China presents unique challenges for foreign B2B companies. Although these businesses...

International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...

The transformation towards a cashless society in China has been unmistakable, as electronic payments have become ubiquitous across the...

With its vast consumer base, dynamic economy, and rapidly evolving digital landscape, China presents an enticing opportunity for foreign...

China's Lunar New Year celebrations in 2024 revealed a remarkable recovery in domestic travel and spending, surpassing pre-pandemic...

In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...

Chinas economy shows stabilizing signs As China steadily emerges from the impacts of the COVID-19 pandemic, there exists a cautious yet...

USA at the CIIE The 2023 CIIE also marked a significant turning point in US-China trade relations, with the largest and highest-level US...